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Eliminating the altar calls was a good start, but...

What is worship like at Riverbend?
Imagine a church where all the dull parts have been eliminated! You'll find our worship includes first-class music and an interesting, relevant message by Dr. Gerald Mann. What you won't find are long, boring announcements, lengthy altar calls, guilt-inducing sermons and cryptic religious phrases.

- from Riverbend Church

Personally, I think an even more effective substitute for worship would be a nice matinee comedy film, with an interesting, relevant message, a large tub of buttered popcorn, and some milk duds. I do suggest avoiding those guilt-inducing films typically found at art house theaters.